Website Needs Analysis 1Contact2Message3Perception4Action5Content6Technology7Marketing CommentsThis field is for validation purposes and should be left unchanged.Contact InfoName* First Last Email* PhoneCurrent Website MessageWho is your target audience?What message do you want to tell your audience?What goals do you have for your website?How does your company set itself apart from competitors?What are the main reasons customers choose your company? Perception & AestheticsUse three adjectives to describe how you'd like your website to look, or how you'd like your business to be perceived.(ex. fun, friendly, formal, casual, serious, energetic, humorous, professional, intelligent)Describe any visual elements or styles that can be utilized from existing marketing materials or collateral.(ex. Style Guide, specific colors, fonts, icons, etc.)List any websites you find compelling or attractive. What do you like most about these sites?(ex. Provide details of specific elements of the websites you like.)List websites of competitors and discuss what you like and dislike about their overall site. ActionWhat action do you want your users to take from the home page of your site?(ex. learn about services, email, call via phone, capture lead, etc.)What do you want your users to know about your company after they've visited your website?Are there any elements you want available on every page? ContentList the Pages you would like to see on your website.*(ex. Home, About Us, Contact Us, Blog, Events Calendar, Services [also list these individually], Resources, Mission, Values, FAQ, Testimonials, What is x?, Why Choose Us?, etc.)Will this site use existing content (copy, photos, video, blogs, etc.)?Will you be providing copywriting for the website or would you like us to write the content?Do you intend on keeping this site updated? If so, how often? Who is responsible for updating and providing content? TechnologyWhat domain name will your website use? Have you already purchased the domain? If so, where did you purchase it?If you have a website currently, where is it being hosted?Do you need email hosting? If you have email currently, where is it being hosted?Will you be selling any products or services on your website? Yes No How many products are you selling and of what type?What payment processor will you use for secured transactions on your website?(ex. PayPal, Stripe, Authorize.net)Who will be your shipping provider?(ex. UPS, USPS)Do you want customers to be able to leave product reviews? AdministrationWho are the primary contacts from your organization and who has final approval on the project? (Please list names, titles, email addresses and phone numbers if applicable)What is your target launch date? What are the factors surrounding this deadline?(Factors could include: TV/billboard/mail campaign, new service offering, new location, grand opening, etc.)Are there any legal issues that require attention?(examples: copyrights, trademarks, trade secrets, patents, privacy policies, disclaimers, etc.)
